you already said yes

Privacy is an asset.

In 1948, the United Nations declared that privacy is a human right. Now, we happily give it away, believing in the ghost of what privacy was - as if it still existed to protect them.

Privacy is a fairly recent concept, at least as we define it today. The early 20th century saw the first encroachments on privacy through advancements in technology. The Kodak Brownie, the first small, portable camera became popular in 1924, selling over 150,000 units. For the first time, the discourse surrounding public photography began to play out in society.

Kodak Brownie, 1924 (Wikipedia)

100 years later, with smartphone cameras, just over 5 billion photos are taken each day.

As the century progressed, privacy became increasingly more connected to personal data - the amount of and type of which was collected from a consumer perspective. One of the most well-known was Air Miles (still in existence today) - a loyalty card program that records consumer spending habits and sells data insights to advertisers.

Data collection accelerated greatly in the 21st century. With several data touchpoints available to collect through the use of computers, smartphones (and apps), social media, banking technology and vehicles, the amount and detail of data exploded - but also became increasingly hidden and obfuscated from surface-level assumptions and observation.

The recent advancements in AI further fuel the appetite for data consumption. Every digital touchpoint today is indexable. Few people are aware of how much and how deep the process goes. And many do not care.

Microsoft Word is collecting your data to train AI.

Your Apple Watch indexes your biological data using your digital and real-world experience.

Google is collecting your real-world and digital behaviors because you have Gmail on your phone and use it for search to create predictable behavior patterns about you.

Meta is doing all of that and a lot more. Plus, it uses its algorithm for the purpose of manipulation to serve you with relevant advertising.

This is surveillance capitalism.

Your privacy and location permissions are meaningless.

You said yes to everything when you ticked yes ✅ to all the endless terms and conditions that no could ever realistically read or understand.

You already said yes.