ai will destroy the algorithm
Some people use "AI" and "algorithm" used interchangeably, but they’re not the same. Understanding the difference is key to seeing how AI will transform industries—especially marketing.
AI is redefining - we used to call it disrupting - just about everything. And usually, the things that have been disrupted were already on borrowed time. That time has come for the algorithm as we know it.
Current Algorithms
Today’s algorithms are rule-based systems. Think of them as following a recipe—input A leads to output B based on pre-programmed logic. In marketing, these algorithms power tools like:
Predictive models for customer segmentation
Rule-based recommendations (e.g., “People who bought this also bought...”)
Automated bidding for ad placements
While powerful, they’re static and rely heavily on human-defined parameters.
Artificial Intelligence
AI, on the other hand, learns and adapts. Instead of being told what to do, AI analyzes data, identifies patterns, and refines its behavior over time. This enables deeper personalization, creativity, and efficiency.
So, how will AI change marketing? Here are a few game-changers:
Hyper-Personalized Campaigns
AI can generate individualized content for millions of users—ads, emails, product recommendations—tailored to their unique preferences, timing, and behaviors. Imagine a world in which everyone will have their own relationship with a brand. Everyone will have their own personalized Nike, Starbucks or McDonald’s. Brand at individual scale.
Predictive Customer Insights
AI doesn’t just react; it anticipates. Marketers can predict what customers will want before they even know it themselves, driving proactive engagement.
Conversational AI for Real-Time Engagement
Chatbots and virtual assistants powered by AI will handle customer queries, recommend products, and even complete sales—all in a natural, conversational tone.
Creative Automation
Tools like generative AI can create ad visuals, copy, and even entire campaign concepts, enabling marketers to scale creativity like never before.
Ethics and Trust
AI introduces new challenges. Transparency in how AI makes decisions will be critical to maintaining consumer trust. Ethical AI use is not just a competitive advantage—it’s a necessity.
AI isn’t here to replace marketers, it’s here to amplify their impact. The immediate future of marketing is one where creativity meets intelligence, and I’m excited to see where this journey takes us.
